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Urban Decay's Founder Shares Her Genius Eyeshadow Trick Photo: Via Sephora. There are many reasons to love Urban Decay founder Wende Zomnir. She's one of the original badass babes in beauty. She introduced us to the Naked palette, then continued the obsession with Naked 2 and 3. (Fingers crossed for 4!) She still tests all of the brand's products on herself, and she doesn't judge us for being codependent on her amazing 24/7 liners. We thought we couldn't possibly love Zomnir any more than we already did, but then we spent some one-on-one time with he...
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